Business bankruptcy: solutions to stop the bleeding
- JKB Services
- Nov 15
- 4 min read

Faced with financial difficulties, there are concrete and effective strategies to rectify the situation before it is too late.
An alarming observation, but not inevitable.
Bankruptcy never happens overnight. It is often the result of a series of difficulties that gradually accumulate: chronic lack of liquidity, recurring payment delays, unpaid tax debts, poor management of operational costs, or a business strategy poorly adapted to the current market.
For many entrepreneurs, the word "bankruptcy" resonates as a personal failure and a definitive end. Yet, this critical situation also serves as a valuable wake-up call that can open the door to necessary restructuring and a new phase of stronger, more sustainable growth.
Statistics show that companies that act quickly in response to early warning signs are 73% more likely to turn things around compared to those that wait passively.
Identify the root causes
Before taking action, an accurate diagnosis is necessary. A superficial diagnosis invariably leads to inadequate solutions that only delay the inevitable.
In-depth financial analysis
Understanding exactly where the money is going, identifying uncontrolled spending areas, and pinpointing lost margins is crucial. This analysis should cover the last 24 months to identify trends.
Audit of monthly cash flows
Analysis of profitability ratios by sector
Assessment of doubtful debts
Sales management and positioning
Check if the problem stems from a lack of customers, incorrect market positioning, or overly aggressive competition that erodes margins.
Analysis of the sales pipeline
Competitive analysis and positioning
Customer satisfaction assessment
Internal structure and fixed costs
Sometimes, fixed costs (salaries, rents, software subscriptions, insurance) are disproportionate to the revenue generated, creating a structural imbalance.
Audit of current contracts
Analysis of the fixed costs/revenue ratio
Employee Productivity Assessment
Critical point: Without this methodical analysis, any solutions implemented will remain superficial and temporary. The investment of time and resources in this diagnostic phase largely determines the success of corrective measures.
Immediate financial reorganization
The first crucial step is to stabilize the financial situation to buy time and create the space needed for structural reforms.
Negotiation with creditors and suppliers
Contact them immediately to obtain realistic payment terms. Transparency and a concrete plan significantly increase the chances of acceptance. Offer regular partial payments rather than a total moratorium.
Debt consolidation
Establish a structured repayment plan that prioritizes debts according to their criticality: government taxes, employee salaries, then commercial creditors. Negotiate reduced interest rates in exchange for a firm commitment.
Reduction of non-essential spending
Identify and immediately eliminate all costs that do not directly impact revenue generation: underutilized software subscriptions, unprofitable marketing, unnecessary expenses. This measure can free up 15-30% of the monthly budget.
Cash flow optimization
Optimized cash management is the lifeblood of any company undergoing restructuring. Every day counts in this critical phase.
Accelerated cash collection
Implement a system for systematically following up with customers who are late on their payments. Offer attractive discounts (2-5%) for early or cash payments. Implement stricter payment terms for new customers.
Weekly follow-up phone call
Immediate billing upon delivery
Payment upon order for new accounts
Rigorous monitoring of flows
Create a detailed weekly dashboard that monitors every cash inflow and outflow. This visibility allows you to anticipate problems and quickly adjust operational decisions.
New sources of funding
Actively explore temporary options: revolving lines of credit, inventory financing, private or family investors, government programs to help struggling businesses.
operational restructuring
Process automation
Implementing technological solutions to automate repetitive tasks: automated accounting, electronic invoicing, automated inventory management. This modernization can reduce payroll costs by 20-35% while improving efficiency.
Business model review
Analyze each product or service line to identify unprofitable segments. Sometimes, bravely abandoning 20% of your business can save and revitalize the remaining 80%. Focus resources on your highest-margin activities.
Contract renegotiation
Systematically review all current contracts: property leases, energy contracts, professional services, insurance. Negotiate more favorable terms or explore less expensive alternatives without compromising quality.
Operational restructuring often requires difficult but essential decisions. The goal is to create a more agile and efficient organizational structure, capable of generating more value with fewer resources.
Targeted growth strategy
Rather than spreading efforts too thin, a laser-focused approach to the most profitable segments maximizes the chances of a rapid turnaround.
Focus on maximum profitability
Precisely identify the products or services generating the highest margins and focus 80% of sales efforts on these segments. Analyze customer acquisition cost per segment to optimize investments.
Precise and measurable marketing
Abandon scattered marketing campaigns in favor of targeted actions with measurable ROI. Use digital marketing for its traceability: geo-targeted online advertising, segmented email marketing, and optimized local SEO.
Strategic Partnerships
Developing commercial alliances to expand the customer base without significant additional costs: mutual referencing agreements, distribution partnerships, complementary collaborations with non-competing companies.
Fundamental principle: During a recovery, it's better to excel in a niche market than to fail in a broad one. Specialization allows you to build recognized expertise and defensible profit margins.
Legal and tax framework
Specialized professional support is not a luxury but an absolute necessity to navigate effectively through the legal and tax complexities of business recovery.
Insolvency Consultation
Consult a licensed insolvency trustee as soon as possible to explore all available options: consumer proposal, formal restructuring, voluntary arrangement with creditors. These professionals are well-versed in the crucial legal nuances.
Immediate tax optimization
Reduce the immediate tax burden through legal strategies: negotiated payment deferrals, maximum use of available tax credits, tax-efficient restructuring of assets.
Preventive legal protection
Implement preventative measures to protect critical assets and maintain operations during the recovery period. Understand the legal implications of each strategic decision.
The costs of these consultations generally represent less than 5% of the potential savings achieved through their interventions. It's an investment with a proven return.
Turning the crisis into an opportunity
Bankruptcy is not a final condemnation, but an urgent call to action and transformation. Economic history is full of examples of companies that have emerged from financial crises stronger, more efficient, and more competitive than before.
With proactive and methodical management, a strategic reorganization adapted to market realities and support from qualified experts (specialized accountants, experienced tax specialists, insolvency lawyers), a company in difficulty can not only avoid definitive closure, but also bounce back with stronger foundations.
Restructured companies
Success rate with professional support
Average months
Average time for complete recovery
Turning around a business requires courage, discipline, and perseverance, but the rewards far outweigh the challenges. It's an opportunity to build a more resilient, agile organization better adapted to the demands of the modern market.
Immediate action is your best ally. Every day of hesitation reduces the available options and increases the complexity of recovery.


